The Sports Illustrated Swimsuit Issue is published annually by American magazine Sports Illustrated and features women fashion models wearing swimwear in various locales around the world. The highly coveted cover photograph has been considered as the arbiter of supermodel succession. The issue carries advertising that, in 2005 amounted to US$35 million in value. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel.
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