Strawberry Shortcake is a cartoon character originally used in greeting cards, but who was later expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets. In addition, the franchise has spawned television specials, animated television series, and films. The franchise is currently owned by the Canadian children's television company DHX Media and American brand management company, Iconix Brand Group through the holding company Shortcake IP Holdings LLC.
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