Woolworths Limited developed the Big W brand to provide Australian shoppers with a broad range of general merchandise products in a dedicated one-stop-shop. The Big W chain grew out of Woolworths Limited's original Variety stores, which carried a small range of general merchandise products. The first Big W department store opened in 1964 at Jesmond, New South Wales. Big W's name reflects the complementary relationship it has with Woolworths Supermarkets although the W does not stand for woolworths but instead the initial for warehouse adopted from Woolworths original name of Woolworths bargain basement warehouse. The separation of Big W and Woolworths supermarkets was largely completed by 1989, although a few Woolworths Variety stores continued to operate into the 1990s (such as the one in Rundle Mall, Adelaide).
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